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Best sellers on Amazon for the holiday season 2022

“What should I buy for Christmas gifts?” and “Christmas gift ideas” are two of the most frequently asked questions on Google before Christmas every year (and probably in your head). Because there are buyer demands, sellers need to figure out what to sell as well. In fact, Christmas and the holiday season are the best times to increase your sales because gifts can be anything, which includes both Christmas-related items and general products. In this blog, we will show you why you should sell even more during the holiday season, and some product ideas from the best sellers on Amazon.

To tell you frankly, making money from seasonal items has some drawbacks. There are a lot of competitors, and the demands are inconsistent, as they literally happen at specific times of the year. Anyhow, the demand is real. Since online shopping is not restricted by location, everyone can be your potential customer. Imagine that people all over the world are searching for Christmas gifts at the same time; there must be a chance for some of them to decide to buy from you.

A good example would be the following data from Deloitte (1) showing expected spending amounts during the holiday season from 2019 to 2022. Even though in-store shopping has gained more popularity compared to last year, the majority of people still clearly rely on online shopping.

Holiday-spend-2022
Holiday spending amount comparing between online and in-store from 2022 Deloitte Holiday Survey

But what kind of items are on the wish list this year? Deloitte holiday retail survey (1) has provided us with the retail categories ranked from the highest average expected holiday spend to the lowest in 2022 as follows:

  1. Clothing and accessories

  2. Gift cards and others

  3. Electronics and accessories

  4. Food and beverages

  5. Toys and hobbies

  6. Home and kitchen

  7. Health and wellness

  8. Pet supplies

Compared to 2021, clothing and accessories are still in the lead, while gift cards steal the second place from electronics. Toys and hobbies are also winning over home and kitchen, which used to rank higher in 2021.

However, the number of participants who said they are spending money on clothing and accessories is the same as the number of participants who answered that they are planning to spend on toys and hobbies. Therefore, disregarding the amount of money spent, the top selling categories in the holiday season of 2022 would be clothing and accessories, and toys and hobbies.

We will go through all these categories and introduce you to lists of the best selling products in the holiday season of 2022.

1. Clothing and accessories

Amazon recently revealed the highlights from the 2022 Black Friday and Cyber Monday (2) shopping seasons on their site. The top sellers in this category are apparel from Champion and apparel and shoes from New Balance.

In general, people shopping in this category on Amazon are mainly looking for comfortable clothing at a reasonable price. As you can see from the products listed below, Amazon Prime customers prioritize comfort and simplicity over flashy and trendy items.

  • Crocs Unisex Adult Classic Clogs
  • Carhartt Men’s Knit Cuffed Beanie
  • Hanes Men’s Sweatshirt
  • Amazon Essentials Men’s Long-Sleeve Quarter-Zip Fleece Sweatshirt
  • Champion Men’s Pullover Hoodie
  • Champion Men’s Long Sleeve Tee
  • Dickies Men’s Dri-Tech Moisture Control Crew Socks Multipack

2. Gift cards

One of the easiest and most appreciated presents is definitely a gift card. Instead of spending a lot of time and effort finding the perfect present, the receiver can choose to buy their own gifts with your budget. But we won’t go deep into this section because selling gift cards is not profitable for a third-party unless you own the store that issues the cards.

 

3. Electronics and accessories

We can’t refuse that technology is becoming more developed and more involved in our daily lives, especially smart home products. Smartphones, electronic gadgets, and other related accessories are commonly used and bought as gifts as well. According to Amazon’s news article (2), the best selling electronic items this holiday season are:

  • Amazon Fire TV Stick
  • Echo Dot
  • Apple Airpods
  • Amazon Smart Plug
  • Echo Show

Other gadgets, like the Amazon Fire tablet, wireless smart home security cameras, and binoculars, are also popular and generate a lot of sales at the moment.

4. Food and beverages

Amazon might not be the place to go for this shopping category, since logistics can be complicated for edible products. However, long-shelf-life foods such as specialty teas, coffee capsules, candies and snacks, or chocolate in a gift box are not too hard to manage. Therefore, some people rely on Amazon to find these kinds of products as well, especially when there are deals that you cannot get in a physical store.

Top sellers on Amazon in Grocery & Gourmet Food during this holiday season are:

  • Nespresso coffee capsules
  • K-cup coffee pods
  • Hershey’s Kisses, Christmas Edition, Bulk Bag
  • Ferrero Rocher Collection, Holiday Gift Box
  • REESE’S Miniatures Milk Chocolate Peanut Butter Cups, Christmas Edition, Bulk Bag
 

5. Toys and hobbies

Christmas is about family and loved ones spending quality time together. Since Santa Claus (or the parents) is coming to town, children are the most guaranteed group to get what they wish for on their Christmas lists.

What does a child want? It’s probably an easy guess. Toys and games! This category also includes gifts that kids usually hate but parents love, like chemistry sets.

Here is a list of toys and games that gain the most sales on Amazon at the moment:

  • Hasbro Gaming CONNECT 4
  • Nintendo Switch
  • What Do You Meme? Family Edition
  • Taco vs Burrito – The Strategic Family Friendly Card Game
  • Kids Against Maturity: Card Game for Kids and Families
  • SHASHIBO Shape Shifting Box
  • Elf on the Shelf : A Christmas Tradition

For hobbies, charm making kits and art sets are great gift ideas for anyone who wants to develop creativity and imagination. They are also perfect for children to spend more time with hands-on activities instead of constantly being exposed to screens.

6. Home and kitchen

Bedding, cooking appliances, tumblers, storage and organization tools, along with seasonal and home decorative items, are a few of the popular items in this category. Some Christmas-related listings have also climbed the list for this holiday season, such as light decorations, Christmas tree ornaments, and holiday-scented Yankee candles.

What’s more fitting for a cold winter night than a warm blanket and a cozy, comfortable bed to lie on with a cup of hot tea? That is probably what Amazon customers think, according to this current best selling list for the home and kitchen category:

  • BEDSURE Satin Pillowcase for Hair and Skin Queen
  • Ariceleo Led Fairy Lights for Bedroom, Battery Operated
  • Stanley Classic Trigger Action Travel Mug—Leak Proof + Packable Hot & Cold Thermos
  • Beckham Hotel Collection Bed Pillows for Sleeping
  • BEDSURE Sherpa Fleece Throw Blanket for Couch
  • Stanley Adventure Reusable Vacuum Quencher Tumbler
 

7. Health and Wellness

Exercise gear, fitness trackers, healthy foods and beverages, and anything else that promotes a healthier lifestyle are all included. People are becoming more interested in wellness products that can help them get fit as they become more health-conscious, particularly after a long period of the COVID-19 pandemic.

Either for the buyer’s new year’s resolution or loved ones’ wishlist, below you can see the list of health and wellness products that gain popularity during this holiday season:

  • Fitbit Fitness & Health Tracker
  • OCOOPA Hand Warmers, Rechargeable 5200mAh Electric Portable Pocket Heater
  • Vital Proteins Collagen Peptides Powder with Hyaluronic Acid and Vitamin C
  • Physician’s Choice Probiotics 60 billion CFU
  • Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate
  • Premier Protein Shake 30 g of protein 1 g sugar, 24 vitamins, minerals, and nutrients to support immune health
  • BALEAF Women’s Fleece Lined Winter Leggings High Waisted Thermal Warm Yoga Pants 
  • Alvada Merino Wool Hiking Socks Thermal Warm Crew Winter Boot Sock
 

8. Pet supplies

Even if puppies or kittens are on your kid’s wishlist, getting a pet requires a lot of consideration and responsibilities. They become a part of your household, just like the song from Sia that says, “Puppies are forever, not just for Christmas.” 

But that doesn’t mean you should avoid having a pet at all costs. In fact, some animal shelters waive adoption fees during the month of December. It almost seems like an encouragement for families to adopt animals during the holidays. Accordingly, selling pet supplies on Amazon can make some money during this time of the year as well, as you can see from these pet supply best-seller items on Amazon:

  • Amazon Basics Dog and Puppy Pads, Leak-proof 5-Layer Pee Pads with Quick-dry Surface for Potty Training
  • Fancy Feast Purina wet cat food variety packs
  • Earth Rated Dog Poop Bags, Guaranteed Leak Proof, and Extra Thick
  • ChomChom Pet Hair Remover: Reusable Cat and Dog Hair Remover for Furniture
  • Fresh Step Scented Litter with the Power of Febreze, Clumping Cat Litter
  • Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Flavors

Conclusion

There is still room for new competitors, even though the majority of these categories are already saturated. Since the holiday season is quickly approaching, the ideal time to choose a niche and promote your products is NOW. The main reason customers spend more money during the holiday season is because they aren’t just buying for themselves but also for friends, family, and their loved ones. 

Don’t miss this opportunity to find your winning products and start selling now!

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